Carte de la magie du territoire de la MRC des Laurentides - About the project

Mission : Promote the attractive facets of the territory of the MRC des Laurentides in order to support its social, economic and cultural development by leveraging its remarkable pool of artistic talent.

Objectives : The general objective is to leverage the region’s creative talent to attract the public to the territory of the MRC des Laurentides by informing them about the extensive potential in this region such as recreational activities, employment and business opportunities in an enjoyable and engaging way.

The specific objectives are:

1. Showcase the interesting features and capacities of the territory of the MRC des Laurentides, in an attractive and compelling way, to potential visitors, vacationers, workers and business owners through a creative map incorporating local art.
2. Offer the territory’s artists an exciting opportunity to contribute to the economic and cultural development of MRC des Laurentides while getting visibility for their creative talent and earning livelihood.
3. Increase Ateliers Müz’s capacity to showcase and promote local artists.

Contributors : 

Ateliers Müz

- Financing
- Recruiting artists 
- Creating the Carte de la magie du territoire de la MRC des Laurentides (online)

- Signing up advertisers
- Marketing
- Project management
- Operation and promotion

 

MRC des Laurentides

- Financing
- Provide information on region as a whole and set priorities 
- Support the dissemination of the call for participation among artists and artisans
- Supporting marketing

The participating artists

- Create artworks
- Provide artist information 
- Provide information about exhibitions and studio visits 

The municipalities and towns of MRC des Laurentides

- Provide the information about the region 
- Support the dissemination of the call for participation to artists and artisans in their region 
- Supporting marketing
- Provide on local business  

Project Summary : 

In this project, Ateliers Müz shall develop an online map of the territory of the MRC des Laurentides (la Carte de la magie du territoire de la MRC des Laurentides) on a dedicated website with interactive and engaging features.

1. Each municipality and town on this “creative map” will be represented by an artwork, created by one of its local artists, that  reflects the key attractive features of that region (social, economical, cultural and geographical features).
2. The artistic and engaging features of La Carte de la magie du territoire de la MRC des Laurentides will attract and encourage the viewers to explore and learn about the different parts of the territory of MRC des Laurentides.
3. The viewers can access information about the creators of the artworks displayed on the Map and visit their online galleries / websites.
4. Ateliers Müz shall operate and promote la Carte de la magie du territoire de la MRC des Laurentides on an ongoing basis while leveraging it to  pursue its objective of showcasing and promoting local artists.
5. The showcased artwork will be changed from time-to-time in order to increase the opportunity for participation by the local artists, update information about the region and reinvigorate the map.
6. The artworks showcased on the map will be offered to the corresponding municipalities and towns for public display at a location of their choosing.
7. In the future, a physical map could be built as an extension of this project.

Call for artists and artisans